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What is that ‘one’ key business development strategy that could see you prospering for years?
It’s Usually One Core Strategy That Far Out-Does the Rest
There is one strategy that would work far better than all the others combined. Successful business owners know where the clients come from and have that one magical lead-generator that consistently works. What will work for your business is hard to say, but what we can tell you is this; “when you find it, you will never look back”!
Business development covers several activities focusing on producing business growth through various opportunities uncovered within the organisation, as well as looking at the external environment, seeking fair advantage over your competition.
Our advice is to begin implementing each strategy, testing, and then uncovering what works. The more you try each out, gain feedback, refine, and then test again, the better you will become at developing your business. An on-going process, but well worth the effort. If you want to be a successful business owner, you don’t have a choice.
Below are some various way that organisations focus on developing their businesses
- Position yourself as the expert: When you’re a recognised expert, others take notice. The media will often seek out your comments regarding this area of expertise, and in general, people become aware of you.
- Encourage referrals and word-of-mouth business: Regularly ask for referrals from your existing clients, referral partners and colleagues. This will help grow your client’s base more than any other marketing tool.
- Form strategic alliances: Create relationships with other business owners within your market and exchange referrals with each other.
- Build your online exposure: Having an online presence gives you credibility as a coach. Combined with recommendations from family, friends and colleagues in need of your type of service, this can be extremely powerful!
- Be Inspirational: Nothing works better to help your business develop than to make such an impact on people lives that they can’t help but talk about you.
Business development is the creation of marketing strategies for an organization from markets, customers, and the building of long-term relationships. Finding that one key strategy that works is one of the master skills of future success.
We hope you gained something from this, and thanks for reading The Coaching Project.